Brought on as a creative creator, I was tasked with shaping their brand identity and developing a compelling narrative. One of the key initiatives I worked on was the DUCA Walking Club, a concept designed to build a strong community around the brand. With a strategic plan in place, the club was meant to connect like-minded individuals through shared experiences in nature.

When the brand decided to put the Walking Club on hold, I was asked to shift focus to their SS25 launch. For this, I developed a new creative concept and a visual treatment that captured the essence of DUCA’s vision - ensuring the collection would make an impact upon release.

This project allowed me to blend strategy, storytelling, and visual direction, reinforcing DUCA’s position as more than just a walking brand, but a lifestyle movement.

[This project got discontinued before launch]